Since 1989, I knew I was meant to serve others.

It was the year my younger sister was born and as I looked down at her face I wanted to bend over backwards to make sure she succeeded in life. Just a few years later I discovered my love for the finer things (aka Super Effing Expensive). From that moment on I made it my mission to unearth how I could have both. Financial freedom AND serving others. I'm proud to say I have mastered this through the power of education. For the past 8 years, I have been at the forefront of hair and beauty industry education. Leading the way for others just like you to find success and freedom in their business and life.


MY Mission

To facilitate massive change in the world by focusing on building other's success. You see, I have this idea that when people achieve financial freedom and overcome their mindset roadblocks, they are uplifted. This then creates a ripple effect, with positivity continually flowing from being to being. Through my tried and tested process of Strategy + Mindset + Execution I have seen enormous shifts in people's lives and businesses, including my own.

In short, I want to change the world.


I'm Jess, your business strategist and success coach. I help creative entrepreneurs just like you create lasting, profitable business they love. I help you make bank in a manageable way with integrity. I built my business from the ground up starting in 2008 - in the middle of the recession, in the worst winter MN had seen in years. I now mentor and work with some pretty notable architects, graphic designers, etsy shop creators and some of the biggest names in the hair industry.
So how the hell did I get here?!

A little back story...  I grew up in Boulder, CO and began dancing and acting at the age of 6, I was a natural performer. There was something about the stage... it was the only place I actually felt calm.

After high school I went on to college where I planned to double major in Political Science and International Relations. I was on the fast track to law school. It wasn't my passion. It's what I happened to be good at.

Halfway through college I began running the front desk at a salon... this is where my interest in the hair industry sparked. I always loved hair. I cut, colored and styled my own in crazy ways my whole life. I just never thought you could make any money working behind the chair. To make the real money you had to be a doctor or lawyer... something "respectable" like that.

The spark was ignited and if you know anything about me, you know that when I set my mind to something it happens. No matter what.

I packed my bags and moved to Minneapolis to pursue my cosmetology license at the Aveda Institute. (I get told daily that I'm crazy for moving away from Colorado. Most days I don't disagree.) 

Halfway through school I was given the tremendous opportunity to apprentice under two industry icons in classic barbering, launching a luxury men's brand. Suddenly, my performing arts background kicked in and meshed perfectly with my love of strategic thinking.

As the manager and lead trainer, in just three short years we had a successful 6-chair men's salon with 9 stylists, developed a 300 page curriculum covering men's hair cutting techniques and best business building practices, an education team of 11 and launched a high end grooming line with 8 targeted products sold in 300 salons across the US.

It was at this time that I caught the attention of Andis. They had a robust team of barbers and were looking to expand into the stylist market. I was a female cosmetologist about to enter the big leagues of the male dominated barbering world.

Reminder, I graduated from cosmetology school in March 2010... my first time working with Andis was in 2013. Only 3 years after gaining my license. In November 2013, I landed my first magazine cover and things skyrocketed from there.

I began teaching almost every weekend which eventually lead me to move into a private studio space. This allowed me to create my own schedule and run my business on my own terms.

Within 6 months I doubled my prices and was booked solid for 3 months. I became busier than ever! I cracked the code on attracting my ideal clients without even trying!

After being on the Andis team for several years, I was offered the prestigious position of Global Education Director. Within this role I've developed over 300 pages of published curriculum, 25+ video tutorials, increased our global team by 45% and into 7 new countries.

Throughout all of this I maintained focus on helping hair industry professionals build their businesses. Offering coaching packages as well as technical training. I secretly geek out over well organized P&Ls and I love a good marketing plan.

In the past year I have turned my attention to mentoring educators... both with Andis and other brands. I've now built two international education teams and have seen those I mentor land magazine covers, win prestigious awards and present on some of the largest international stages! Some have even published their own curriculum. 

I believe that we can facilitate massive change in the world and I plan to do that by training the trainers who go out and train professionals (can I say train one more time here?! lol)

It's also very important to note that I'm an animal lover, known rambler, coffee addict, can usually be found at a Pure Barre studio when I have free time (but who has that?!) and speak fluent sarcasm. I also hate long walks on the beach and am terrified of deep water. 

I will go pretty much anywhere on the planet at the drop of a hat and will try anything once. I travel to eat and be enriched by history. I believe through food we deeply experience other cultures, ways of thinking, ways of living, ways of being. It becomes a spiritual journey. An opportunity to connect. An opportunity to grow. To see life through someone else’s eyes. For a moment in time, nothing else matters.

rapid fire question + answer

1.      Who’s someone you admire, and why?

This is a tough one... my mom, obviously, because she showed my sisters and me how to be a strong independent woman. Also, any woman living fully in their truth unapologetically. 

2.      Tell me three pet peeves.

People who drive slow in the left lane. When people don't screw the top back on and leave a mess for someone else. People who say everything they need is urgent when it's really really not.

3.      What’s a typical day like for you?

I have no typical days lol

4.      Do you have any skills or talents that most people don’t know about?

ummmmmm I can make weird shapes with my tongue????

5.      If you could be anywhere other than here, right this minute, where would you be? (Don’t overthink it!)

Sitting in a cafe in Italy or Spain

6.      Flashback to when you were 10 years old. What do you want to be when you grow up?

I never thought about what I wanted to do for a career, just that I wanted to live a divine life. I always knew I was meant for grand things.

7.      If we went to happy hour, what would you order?

Soda water with lime. I live a sober lifestyle.

8.      Finish this sentence. On Sunday mornings, you can usually find me...

Oh man... this really depends on the week! I travel a lot, present at a lot of trade shows and also really enjoy sleeping in when I'm at home or on vacation.

9.      How do you want people to remember you?

I want to be remembered as the girl who changed the world.

10.  What do you think are the best skills that you bring to your job?

I'm crazy. I love to have fun and laugh a lot. I'm also fiercely passionate, supportive and try to find the best in any situation. I'm also a closet nerd... love a good spreadsheet or problem to solve. I tinker. I secretly love to assemble Ikea furniture.

11.  Name three words that you describe you.

Determined. Bold. Energetic.

12.  How do you think your colleagues would describe you?

Smart. Fun. Caring. Uplifting. Energetic.

13.  What do you want to make sure you do before you die?

See the world.

14.  What’s a goal you have for yourself that you want to accomplish in the next year?

One of my goals is to help 100 hair professionals raise their prices!

15.  Name a few of your daily habits (other than a shower and brushing your teeth).

Who says I shower every day! lol... I drink several cups of coffee, eat something sweet, engage with my community on social media. I try to journal and meditate every day, but I’d be lying if I said it was truly a daily habit.

16.  What publications do you regularly read?

I don't read publications currently... I'm really getting into podcasts!

17.  What are you happiest doing, when you’re not working?

Enjoying life to the fullest. I spend a lot of time in barre class, centering myself. I really enjoy spending time with my close friends and family.

18.  What are some causes you care about?

Saving the elephants. We had the opportunity to spend time at an amazing sanctuary in Chiang Mai, Thailand called Elephant Nature Park. It was one of the most pivotal moments of my life.

19.  What do you do with friends in your spare time?

EAT!! Seriously, we go out to eat allllll the time.

20.  What would be your personal motto?

Don't stop get it, get it!